Conversations in Higher Education explores the critical challenges and innovations shaping the future of colleges and universities through candid discussions with leaders on the front lines of transformation. In this episode, Jeff Martinez from Rackspace Technology discusses building a culture of cost accountability, the importance of doing with institutions rather than doing for them, and how genuine partnership built on trust enables innovation while protecting student data.Welcome to Conversations in Higher Education! 🎓Recorded live at EDUCAUSE 2025 in Nashville, this episode features Jeff Martinez from Rackspace Technology discussing the critical role that trusted vendor partnerships play in helping higher education institutions innovate securely while managing costs and protecting student data.In this episode, Jeff discusses:✅ Why restoring trust is more important than ever for CIOs✅ Building data governance as the foundation, not chasing shiny objects✅ How partners must understand institutional mission and compliance✅ The challenge of wrapping arms around decades of institutional data✅ Higher ed institutions as customers: families invest and choose them✅ Why institutions must move slower to mitigate risk properly✅ Students are more aware of data security than ever before✅ Building a culture of cost accountability in higher education✅ FinOps strategy and proactive cost management in public cloud✅ Trust as the foundation of vendor-institution relationships✅ Understanding that every institution’s mission is unique✅ “Doing with, not doing for”—genuine partnership for long-term successJeff brings a partner perspective on what it takes to truly support higher education institutions—emphasizing that successful partnerships are built on understanding institutional missions, respecting the weight of responsibility CIOs carry, and investing in long-term institutional success rather than short-term sales.Recorded at EDUCAUSE 2025 in Nashville, TennesseeGuest: Jeff Martinez, Rackspace TechnologyHost: Jon Myer, Rackspace Technology – Myer Media#HigherEducation #EdTech #EDUCAUSE #Partnership #TrustInEducation #DataGovernance #CloudCosts #FinOps #CostAccountability #VendorPartnerships #HigherEdITTimeline0:00 – Welcome & Introduction from EDUCAUSE 20250:31 – Top 10 Initiative #1: Restoring trust in higher education0:38 – Why building trust is more important than ever for CIOs1:23 – Ensuring transparency and trust with student and faculty data2:11 – How partners balance innovation with data security3:02 – The challenge of unified data strategy across departments3:50 – Higher ed institutions vs. corporations: similar silos, different stakes5:23 – Innovation gaps: why institutions must move slower6:25 – Students investing in institutions and caring about data security7:32 – Cost accountability and sustainable infrastructure partnerships8:36 – Trust as the foundation of vendor relationships9:00 – Understanding unique institutional missions and priorities10:07 – Balancing innovation with long-term support10:17 – “Doing with, not doing for”—the partnership approach11:03 – Closing thoughts & thank you🔔 Don’t forget to Like, Subscribe, and hit the notification 🔔 ✔ Subscribe: https://www.youtube.com/jonmyer/?sub_confirmation=1📱 Social Media Twitter: https://twitter.com/_JonMyerWebsite: https://jonmyer.comLinkedIN: https://www.linkedin.com/in/jon-myer/Spotify: https://open.spotify.com/show/0wjJzdIwctq4o4pTXM2KSFLike my sounds? Here’s my audio source: https://www.epidemicsound.com/referral/fj9o9k#aws #awscloud #podcast #podcasting #costoptimization #finops #cloudcost #cloudoptimization