On this episode of the Jon Myer Podcast, Will Horn — founder, CEO, and Managing Technologist at GDNA — explains why enterprise-grade AI has historically been out of reach for startups and SMBs, and how agentic AI is finally leveling the playing field. Will breaks down GDNA’s “listening first” philosophy, the maturity curve businesses move through when adopting AI, and where he sees agentic B2B automation heading next.Key Takeaways🚪 The gap is closing, not gone — Enterprise AI capability used to require dedicated teams and budgets SMBs didn’t have; agentic AI now lets small businesses attach directly to their own “ground truth” data and compete on the same level.👂 Listening is creation — GDNA’s core philosophy: if you miss foundational alignment in the first 10–15% of a project, no amount of technical execution will fix a misdiagnosed problem.📈 AI adoption has a maturity curve — Most SMBs move from general tools (ChatGPT/Claude) → platform solutions (like Amazon Q) → fully bespoke builds, and the right fit depends on where a business actually is, not where they wish they were.🤝 Trust is the real transformation — The hardest part of adopting agentic AI isn’t the tech, it’s the behavioral shift of letting an agent take over logic work a person used to do themselves.Timeline00:00 – Intro: why enterprise AI has missed SMBs00:58 – Why enterprise AI keeps missing the companies that need it most02:20 – Attaching directly to “ground truth” data sources04:13 – Why listening first matters more than implementation07:19 – Meeting a business where it actually is09:29 – When companies think they need agentic AI (but don’t)10:33 – Cutting through AI tool hype and noise12:09 – What a successful manual-to-agentic transformation looks like14:07 – Inside a typical GDNA strategy session15:30 – Where agentic AI and B2B automation are headed next🔔 Don’t forget to Like, Subscribe, and hit the notification 🔔 ✔ Subscribe: https://www.youtube.com/jonmyer/?sub_confirmation=1📱 Social Media Twitter: https://twitter.com/_JonMyerWebsite: https://jonmyer.comLinkedIN: https://www.linkedin.com/in/jon-myer/Spotify: https://open.spotify.com/show/0wjJzdIwctq4o4pTXM2KSFLike my sounds? Here’s my audio source: https://www.epidemicsound.com/referral/fj9o9k#aws #awscloud #podcast #podcasting #costoptimization #finops #cloudcost #cloudoptimization